Today, I will talk about new customer acquisition techniques for carpet cleaning companies. I will share these techniques in five basic topics. If you apply these methods in your company, you will see a significant increase in new customer acquisition.

1. Create a Customer Relations Unit

Question: Is a customer relations department necessary for a carpet cleaning company?

Yes, absolutely. A customer relations unit is a very important step to increase customer satisfaction and customer loyalty. If you cannot manage customer complaints effectively, you may lose touch with your existing customers. Managing complaints and feedback is critical for quality service as well as strengthening the customer's bond with the company.

This unit collects and analyzes customer complaints and feedback received by your company. In this way, you have the opportunity to continuously improve service quality. In addition, the customer relations unit gives you the opportunity to store customer data and use it for future campaigns.

Question: How can I create a customer relations unit?

You can train an existing employee in your company for this job or you can establish this unit with an experienced person from outside. Finding the right solutions for complaint management and customer satisfaction will increase customer loyalty and add value to your company in the long run.

2. Deliver Service Above Expectations

Question: How can I add extra value to customers?

Customers expect a certain quality and delivery time in return for service. But exceeding expectations is key to building a loyal customer base. For example:

  • You can offer a surprise discount on delivery.
  • You can give a discount coupon to use on the next service.
  • You can make your customers happy with small promotions or thank you cards.

This additional value to the customer increases their loyalty to the company and makes them recommend you to others. Loyal customers become your natural sources of advertising and will not consider switching to another company.

3. Set Sales Targets

Question: What is the importance of setting sales targets?

Setting a goal of acquiring new customers every week encourages your company to work more focused and planned. A target with clear numbers will accelerate the growth process of your company. For example, setting a goal such as “I will gain 5 new customers this week” will lead you to realize this goal.

In this direction, you can mobilize your customer relations unit, organize campaigns and increase your social media activities. A planned sales strategy will help you gain more new customers.

4. Create a Corporate Identity

Question: Why is corporate identity so important?

Many carpet cleaning companies can take a back seat when it comes to creating a corporate identity. However, a professional look and brand image creates great value in the eyes of customers. A well-designed logo, effective signage and careful promotional materials make your company stand out.

It is now very cost-effective to do a quality brand work. By getting professional support in the digital environment, you can strengthen your company's corporate identity and thus increase the likelihood of customers choosing you.

5. Continuous Improvement Question: “How can I do it better?”

Question: How can you continuously improve your company?

Every day in your business you should ask the question: “How can I make my service better?” Constantly asking this question will give you and your employees new ideas for improving service quality. For example:

  • How can you improve the organization of your office?
  • What can you do to provide better service to customers?

Asking these questions every day will allow you to notice small flaws in your company and create a more professional impression in the eyes of your customers.

As a result, you can accelerate the process of gaining new customers by continuously improving your carpet cleaning company with these five techniques. Even in times of crisis, you can survive and increase customer satisfaction with these strategies.

See you at the next training and we wish you success in your business!